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| Digital Marketing in Kathmandu Nepal |
The world in now online and Kathmandu is not way behind of this new trend of marketing. Popularity of Digital Marketing is increasing day by day in Kathmandu. It is one of the best marketplaces for top most companies of India; every company needs a digital marketing expert.
At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays. Open Eyes IT Solution provides Digital marketing in Kathmandu Nepal has been designed to meet the expanding needs for Marketeers who are skilled in the utilization of a unique blend of technology using search engine tools & social media channels.
As the name suggests, digital marketing can be termed as an approach, a strategy, or a branding and marketing exercise using digital platforms. Digital Marketing is the promotion of your brand, product or service online. Digital Marketing includes many channels namely SEO, Email Marketing, Social Media Marketing, Pay per click and Affiliate Marketing.
Day 1
Introduction To Digital Marketing:
Planning Digital Marketing Campaign
Website Planning and Development
Essentials of a website
Day 2
Google Analytics:
Fundamentals of Google analytics
Monitoring bounce rate
Tracking conversions
Monitoring Traffic Source Performance
Monitoring Visitor behavior
Setting up Dashboards
Day 3
Search Engine Optimization:
SEO Strategy
Tools to find keywords (paid & free)
Keyword research
Planning SEO of a website
On Page Optimization
Day 4
SEO Tools:
Off Page Optimization
Google Search Console
Content Marketing
Day 5
Search Engine Marketing:
Online advertising & Ad Networks
Introduction to Google AdWords
Keyword Research
Creation of Search Campaigns
Writing Compelling Ad Copies
Creation of Effective Campaigns and Ad groups
Day 6
Search Engine Marketing:
Display Campaigns
Tracking & measuring ROI of online advertising
Optimizing Ad Performance
Strategy of allocate funds to various online advertising platforms
Day 9
Email Marketing:
Essentials of Writing a good email
Using Opt-in
Segmentation of subscribers
Scheduling sending frequency
Blacklisting
Email Service Provider
Day 10
Email Marketing:
Split testing and A/B testing of campaign
Monitoring Email Campaign
Post Campaign Strategies
Going mobile & Competitor Benchmarking
Affiliate/Ecommerce Marketing
Day 11
Lead Management:
Setting up a lead management system
Landing Pages Optimization
Conversion Rate Optimization
Growth Hacking
Day 12
Live Project:
Apply all the learnings of the course on one of the assigned websites and create a future actionable plan
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